How to Develop a Unique Brand Voice on Instagram

With more than 1 billion monthly active users, Instagram has become a more well-known social media platform for business marketing. However, standing out and increasing organic followers has become a challenge.

One method of helping brands stand out is creating an individual brand voice that connects with their intended customers on a more personal level.

The development of a distinct voice requires a thorough understanding of the brand’s target audience, as well as an effective plan of action and execution of engagement, content and other aspects.

This approach can help businesses build authentic connections and ultimately attract more followers organically instead of just to buy Instagram followers.

Best Tips To Create a Unique Brand Voice on Instagram

Here are the eight critical steps to help define and establish an engaging brand voice on Instagram:

1. Understand Your Brand

The first step in cultivating a consistent brand voice is to gain deep insight into the brand’s core identity. Define the brand’s mission or purpose, along with its vision for the future. 

Clearly outline the core values that the brand stands for – these could be qualities like being helpful, innovative, eco-friendly, and so on. 

Understanding demographic details like the age, gender, and location of the target audience, along with their interests and behaviors, provides context for communicating. 

Analyzing top competitors on attributes such as their branding style, visual aesthetics, tone of voice, and types of content delivered helps identify opportunity areas to create distinction.

2. Define Your Brand Voice Characteristics

Select key attributes like a friendly, casual or sophisticated tone of voice based on the brand. Opt for a simple and relatable or sophisticated and aspirational language style according to the audience. 

Create a distinct brand voice persona by imagining it as a character. Detailing traits, mannerisms, and likes/dislikes helps bring the abstract voice to life. 

Developing a “voice chat” mapping out approved tones, purposes and language parameters like formal/informal, humorous/serious across different situations creates consistency.

3. Develop Content Guidelines

Establish content pillars around the top 3-5 themes, topics, or services to focus on. Draft an extensive tone and language style guide outlining approved words, terminology, and the appropriate use of emojis and hashtags for different contexts. 

Outline content formats like image posts, stories, highlights, IGTV videos or reels to engage fans.

4. Create and Curate Engaging Content

Maintain consistency in tones, styles, and messaging across all visual and text-based posts. Leverage storytelling with identifiable, dimensional characters and relatable narratives. 

Ensure harmony between visual and textual elements, aligning imagery with the defined brand voice. Engage fans through high-quality, on-brand creations.

5. Engage with Your Audience

Go beyond one-way marketing by actively responding to comments, questions, and DMs on posts, stories, and DMs. Encourage user-generated content and share fan stories. 

Host contests, polls, or periodic Q&A sessions to foster interactions and a sense of community.

6. Utilize Instagram Features

Fortunately, Instagram has several features that help you in presenting a brand voice a lot more convincingly. 

So, it is important to leverage features like highlights, stickers, question stickers, GIFs, reels, or videos, depending on content strategies, to boost user engagement in innovative ways.

7. Maintain Consistency Across Platforms

To gain trust, it is important to remain consistent in presenting your brand voice across different platforms. 

Establishing cross-channel consistency by employing the same visual identity, voice, hashtags, and messaging on other networks to build familiarity and boost long-term relationships.

8. Monitor, Evaluate and Adjust

Continuously track key metrics like engagement, impressions and profile visits. Send periodic surveys to gather direct feedback for adjustments. Audit the established voice guidelines periodically and refine elements that are less effective over time based on analyzing trends.

Conclusion: Curate a Unique Brand Voice Now!

With the right strategies and ongoing efforts, any brand can cultivate an authentic and compelling voice on Instagram that resonates with its target audience. 

Getting started requires understanding brand identity in depth and outlining voice guidelines systematically. Consistent curation and sharing of quality, on-brand content, along with proactive engagement with fans, are crucial to successfully evolving the crafted brand persona.